Category: News

The United Nations has declared the 22nd May as the International Day for Biological Diversity (IDB) in order to increase understanding and awareness of biodiversity issues. Of course, Wales is one of the most sustainable places on earth to produce red meat, and Welsh farmers are leading the way in increasing biodiversity on their land, … Continued

A North Wales cattle breeding farming couple have highlighted how data driven decision making is helping them make efficiencies and is improving their sustainable farming practices by managing their carbon footprint and improving biodiversity across their land.   Located on the outskirts of Llanrwst is Moelogan Fawr, an upland beef and sheep farm, covering an … Continued

With the stunning backdrop of the Snowdonia mountain range and shimmering glimpses of the spectacular Menai Strait, Pen y Gelli Farm is located just outside the historic town of Caernarfon, north Wales. Here Alwyn Phillips farms his 200 Poll Dorset and 200 Texel sheep, together with 30 Limousin pedigree cows and one bull. With over … Continued

Under the brooding, rain laden skies lies an expanse of land with rolling hills, dotted with trees, and stretches of woodland as far as the eye can see. At one thousand feet above sea level, you could be forgiven to think that you were on top of the world, well Ceredigion, mid Wales, at least. … Continued

Uniquely Welsh. Experts in their field. With the launch of our new TV advert, filmed in the breathtaking Snowdonia landscape, we thought it would be a good opportunity to learn a little more about the farm featured in the advert. Last year we took leading chef, Francesco Mazzei, who has been a decades-long supporter of … Continued

Michelin star chef Nathan Davies of the award-winning SY23 Restaurant in Aberystwyth has launched the new PGI Welsh Lamb campaign with a cooking masterclass at the Royal Welsh Show. The campaign, which will feature a mix of high profile TV, out of home and digital activities across the country, will this year place the expertise … Continued

Would you like to taste food as you have never tasted it before, prepared for you by one of the most decorated chefs in the country, and stay in one of the most idyllic settings in Wales? We are giving you the chance to win an evening meal for two people and one night’s accommodation … Continued

Do you know that there are a few crucial things to consider when grasping this fast food favourite? To fill a limp bread roll with a meat patty, cheese slice and a squirt of ketchup will not ‘cut the mustard’ here. Therefore, get the basics right and you are on your way to replicating the … Continued

Are you ready for the sizzle, sizzle? Get the grill on. Grab those tongs. It is time to embrace that larger than life ‘Flamebaster’ flavour. We have compiled Chris’ greatest Welsh Lamb BBQ recipes for you to try this summer. From collaborations with old pals to newly forged friendships, watch Chris as he shares his … Continued

When our new ‘Lambassador’ and top London chef, Francesco Mazzei, visited one of our Welsh Lamb hill farms in north Wales, it reminded him of his home in Calabria, south west Italy. A firm believer in ‘simple is best’, Francesco discovered that the Welsh way of farming is also about keeping things simple, just as … Continued

Recently unveiled as the new PGI Welsh Lamb campaign ‘Lambassador’ for 2022, top London TV chef Francesco Mazzei has been busy sharing his expertise on how to prepare and cook our lovely Welsh Lamb. Speaking about why he chooses to serve Welsh Lamb at his restaurants, Francesco said: “I am fascinated by Welsh Lamb and … Continued

St David’s Day (1 March) is celebrated annually in Wales as we pay homage to our patron saint through a variety of ways, including children wearing leeks or traditional Welsh dress through to holding eisteddfodau and enjoying culinary staples such as Welsh Lamb cawl, bara brith or rarebit. Legend has it that David was born during … Continued

How do you like your steak? That’s what we’re asking as we launch brand new page dedicated to all things steak. And to celebrate the new page we’re running a special competition offering three lucky people the chance to win a premium PGI Welsh Beef steak box worth a whopping £100 from their nearest Butchers’ … Continued

Our virtual recipe collection is already bulging with our favourite Welsh Lamb dishes, proving that Welsh Lamb is incredibly versatile. But of course being a virtual recipe binder, we thought there is always room to sneak a few more in. So this year we partnered up with some of the UK’s most popular food and … Continued

While the impact of agriculture on climate change is currently a very hot topic, it’s important to remember that there are huge variations in the environmental impact of different farming systems across the world, with Wales being especially suited for rearing cattle and sheep. And although agriculture is responsible for 10% of emissions in the … Continued

Following a stack of sizzling entries and some serious judging by the one and only Chris ‘Flamebaster’ Roberts, we are delighted to reveal this year’s Meat the Challenge winners. With more categories and more prizes up for grabs, it’s been a bigger and meatier competition than ever! The entries have been incredible, proving you can … Continued

October isn’t just about chilly days and darker evenings; it’s about retreating to your kitchen for a couple of hours, rummaging through spice jars and creating a magnificent curry made with Welsh Lamb! And if you need a little inspiration, we’ve created a webpage dedicated to Welsh Lamb (and Welsh Beef) curry recipes! From a … Continued

We are celebrating Love Lamb Week 2021 in style with an Italian foodie journey combining our in-season Welsh Lamb with the very best Italian ingredients for high-end fusion food like no other. Star chef Francesco Mazzei is your guide for this Italian inspired mini-series, a long time advocate of Welsh Lamb and fresh from his … Continued

Soon it will be time to start stocking up on new school uniforms and stationery. So how about sending the kids back to school with a new skill too? Learning how to cook is an excellent way to use maths and reading skills – it also teaches kids how high and low temperatures affect certain … Continued

It’s been a long year or so, and with summer here and restrictions beginning to ease you may be tempted to finally invite friends and family over for some food and drinks. And what better to bring people together in the summer than a good old-fashioned BBQ? We know the best way to wow your … Continued

Out of lockdown and out of ideas? Look no further as multi award-winning chef Gareth Ward of Ynyshir Restaurant and Rooms is here to help you create some memorable Welsh Lamb dishes for that much anticipated special get together. On the 1st August, and to celebrate Lamb Day, we’re launching our special Welsh Lamb banquet … Continued

From the 5th – 18th July, National BBQ Week 2021 celebrates its 25th anniversary, and what better way to get in the spirit of things than with some serious moves on the BBQ? You can cook almost anything on the BBQ – most fish, seafood, vegetables, certain cheeses and even fruit, but what truly excels … Continued

That’s right – the greatest, tastiest steak sandwich competition is back, and with it returns our judge and BBQ king Chris ‘Flamebaster’ Roberts. Do you think you have the ultimate steak sandwich recipe? Could your entry grab the attention and respect of the meat maestro’s taste buds? More categories, more prizes! Following the success of … Continued

Welsh Beef Father’s Day ideas So, you’ve got the card (and maybe a present), but how about making Father’s Day extra special by treating your dad to a home-cooked meal of delicious Welsh Beef? With the recent lifting of lockdown restrictions Father’s Day (20 June) is more poignant than ever, so why not give him … Continued

‘Raise a glass’ to Welsh Lamb and Welsh Beef Welsh Wine Week, an annual favourite on the culinary calendar, takes place this year 4 – 13 June. With various activities and articles, Welsh Wine Week gives everyone the opportunity to learn more about the wines and winemakers of Wales in this rapidly growing industry. From … Continued

June is almost here, and in Wales, the first week of the month kicks off with half term. Yay!  OK, we’re still in May on the Monday, but it’s a Bank Holiday, so double ‘yay’! So what are your plans for the bank holiday or half term?  Have you booked somewhere to stay? Self-catering? Camping? … Continued

As Great British Beef Week (23-30 April) celebrates its 11th year, and this week highlights the work British farmers do to support sustainable production practices, Hybu Cig Cymru – Meat Promotion Wales (HCC) pays tribute to local Welsh farmers for their dedication and passion in helping British farming become one of the most sustainable in … Continued

  April is an ideal time to get out in the great outdoors and explore the world of foraging. While foraging has been a means of human survival for millennia, today more people are making the most of nature’s larder, with plentiful pickings from hedgerows, woodlands and seashores. Foraging is a great way to discover … Continued

PGI Welsh Beef has a great depth of flavour and is known to buddy up quite nicely with horseradish and mustard. But did you know that beef has many other culinary companions that can add new layers of flavour, and when cooked it has a distinct umami flavour?  Let us introduce you to our BFFs … Continued

It’s a known fact that we can’t control the weather – nor can we change other external factors that are beyond our control.  We can, however, work with and not against the challenges we meet on the way. In these extraordinary times, it’s more important than ever to take care of ourselves.  Life can be … Continued

We’re super excited that acclaimed Welsh chef Tom Simmons is supporting our latest campaign highlighting the importance of buying locally sourced meat this Christmas.     Tom, who has been at the helm of Tom Simmons Tower Bridge in London since 2017, has recently returned to Wales and has opened Thomas by Tom Simmons with … Continued

We may be restricted this Christmas in terms of the number of people we can cater for under one roof, but that shouldn’t deter us from enjoying some quality Welsh Lamb!  And what better way to celebrate Welsh Lamb than to give it some well-deserved status on the Christmas table. A large joint of lamb … Continued

While it’s usually all about the turkey at Christmas time, why not try something a little different? Are you looking for a show-stopping centrepiece to grace your festive table this year? Well, how about an attention-grabbing Welsh Beef Wellington with port and mushroom sauce? This majestic Welsh Beef fillet rolled in a layer of finely … Continued

Christmas would not be Christmas without good food and drink. This year, it may be limiting in terms of how many people can be catered for under one roof, however, we all have the freedom to buy our festive food and drink from whichever retailer we please. To help inspire the budding foodies amongst us … Continued

Win a premium Welsh Beef steak hamper! As the nights draw in, it’s worth having a few quick-fix-pick-me-up recipes tucked up your sleeve, right? And what’s more comforting than the sight, sound and aroma of a sizzling steak on a dreary evening? From succulent fillet to tender and flavoursome sirloin and rump, there are many … Continued

It’s National Curry Week and we’re excited to be working with Chef Cyrus Todiwala, who is a firm favourite on TV cookery shows and renowned for his incredible talent when it comes to flavour and spice. Cyrus, who is also well-known for his passion for high quality ingredients, including using world-class meat, has created Khara … Continued

At this time of year, when the temperature is dropping outside, it’s the ideal cuisine to warm you up on the inside. It’s flavoursome, without a doubt, but the whole process of cooking a curry dish is gratifying too. From pounding the spices in a pestle and mortar to taking in the amazing aromas of … Continued

Now, more than ever, it’s important for us to look after ourselves and to make sure we’re doing the best we can to stay healthy and happy. Generally, we need regular exercise, sufficient sleep, keep hydrated by drinking plenty of water and to follow a healthy and balanced diet which will help our body’s natural … Continued

We’ve teamed up with celebrity chef John Torode to espouse the versatility and quality of our delicious locally reared lamb. The ‘Make it Lamb’ campaign, which runs throughout September and October, highlights the health, environmental and sustainability credentials of locally reared lamb. So when you see the PGI logo on Welsh Lamb, it guarantees you … Continued

With summer starting to draw to a close, there may only be a few opportunities left to fire up your barbecue and cook some delicious PGI Welsh Lamb and PGI Welsh Beef outdoors. To help tickle your taste buds we’ve travelled across the globe to track down some of the most notable barbecue traditions in … Continued

Meinir Howells farms in Shadog, near Llandysul, with her husband Gary, and their two little children Sioned and Dafydd. They have about 450 acres and 600 sheep, 200 head of cattle as well as producing 150 yearling tups to sell. Farming is not a nine to five job; it’s something that farmers have got to … Continued

Do you know your sirloin from your silverside or your leg from your loin? Our expert Butchers’ Club members do and they can help you choose the very best PGI Welsh Lamb and PGI Welsh Beef cuts and joints. Furthermore, they play an invaluable role at the heart of their communities and by buying from … Continued

Our Welsh summer is here. There may be the occasional rain shower but that shouldn’t dampen our spirits! Besides, a good bit of rain is good for our grass which …  is also a big help to create the delicious taste of our PGI Welsh Lamb.  So when you (and the sun) do venture out, … Continued

Some might say it’s not possible to improve on a Welsh Beef steak sandwich; it’s delicious yet simple, with the beef taking centre stage. However, following a stampede of entries for our recent Steak Sandwich Challenge, it seems the simple steak sandwich has stirred up some culinary creative juices and has reached a whole new … Continued

In time for the new Welsh Lamb season, we’ve given our website a makeover to make it easier to navigate, give you loads more top tips from chefs, butchers and other experts and most importantly of course, provide you with even more tasty Welsh Lamb and Welsh Beef recipes for you to enjoy. Join us … Continued

It has now been a couple of weeks since Chris ‘Flamebaster’ Roberts set you the challenge of producing the crème de la crème of PGI Welsh Beef steak sandwiches. In that time we’ve been inundated with entries from people from all over Wales and beyond, young and old, from celebs as well as the public … Continued

We may think of the humble sandwich as classically British, but they are actually eaten by cultures across the world – from Asia to the Americas. A classic steak sandwich is often regarded as the king of the sandwich world – and by using the very best PGI Welsh Beef in yours it is possible … Continued

BBQ king Chris ‘Flamebaster’ Roberts has set YOU the epic, mouth-watering task of presenting us with the crème de la crème of PGI Welsh Beef steak sandwiches. Famed for his extravagant meat fuelled feasts, Chris is the perfect judge in what will be the tastiest competition to run this summer! For a little inspiration and … Continued

During this unprecedented lockdown period, we all have more time to ourselves and this includes our little ones who are all currently off school. Clamouring to keep their education going and also, more importantly, looking to keep them entertained whilst remaining housebound is a full time job in itself so what are the options? Letting … Continued

*List of Butchers’ Club members who provide a home delivery service* With bare shelves a common sight in supermarkets and the government’s strict measures to urge people to stay at home, some Welsh butchers have taken on the responsibility of carrying out home deliveries and meeting the needs of many of our communities. While major … Continued

With the kids now off school in these extraordinary times, keeping them entertained and continuing their learning will be of upmost importance. Whatever their age, cooking can offer so much to all children from skills in mathematics and reading as well as teaching valuable life skills. We have a wide range of recipe ideas to … Continued

For centuries, Welsh livestock farmers have played a pivotal role in creating and maintaining the spectacularly beautiful rural landscapes that we know and love. Their sustainable management has helped create a diverse rural environment that is rich in wildlife and visitor-friendly. It also sustains a network of protected areas carefully managed by responsible grazing. While … Continued

Despite media coverage to the contrary, the fact remains that Wales is one of the world’s most sustainable places to produce ethically reared and premium quality red meat. As part of our campaign highlighting the vital role our farmers play in maintaining the delicate environment and beautiful landscapes that have evolved over centuries, we visited … Continued

We’ve teamed up with Welsh rugby union outfit Scarlets as part of our #FuelYourPassion campaign to champion the benefits of Welsh Beef as part of an active lifestyle. The partnership will see players ditching their scrum caps and donning their aprons to create nutritional and tasty Welsh Beef dishes worthy of a professional athlete’s diet, … Continued

As this year’s Winter Fair was the landmark 30th year, we decided to pull out all the stops with our activities and there was a packed schedule of our ever-popular cooking demos, butchery masterclasses and competitive cook-offs. Despite the hive of activity, there’s no doubting the star of the show as we were joined by a … Continued

As you all know by now, we are pretty biased in thinking that our Welsh Lamb is the very best in the world! So, in the interest of fairness we decided to visit five of Britain’s top chefs to dig a little deeper to find out what makes Welsh Lamb so unique and why they … Continued

This summer we visited many events, festivals and supermarkets, showcasing the best of Welsh Lamb and most importantly of all, meeting many of you along the way. An undoubted highlight of the schedule was a visit to The Good Life Experience festival in Hawarden, Flintshire. In glorious sunshine we caught up with the festival organiser … Continued

With the Rugby World Cup currently underway, we’re running a special competition giving our fans the chance to win one of two mini rugby balls signed by Welsh rugby legend Shane Williams. To be in with a chance of winning one of these great prizes all you need to do is sign up to our free, monthly … Continued

In preparation for Lamb Day 2019 we invited the great and the good of the foodie blogger world to the Gower peninsula to experience an action packed day which showcased the provenance and heritage of Welsh Lamb. The visit started with a trip to Hugh Phillips Gower Butchers, who gave a masterclass in all things … Continued

After recently wowing the crowds during BBC Countryfile Live, our charismatic Lambassador Chris Roberts was once more in his element at a rather more intimate setting, where he cooked up a lavish BBQ of Welsh Lamb and Welsh Beef on his Patagonian-inspired asado cooking pit for competition winners, David and Macinnie, at their home in … Continued

As many of our fans should know by now 1 August is Lamb Day, which officially marks the start of the season for the best of PGI Welsh Lamb. Seasonal eating is something many of us are guilty of forgetting, but Welsh Lamb is at its most plentiful this time of year so now really … Continued

https://youtu.be/Ae36PQEFi9M It’s that time of year again when the great and the good of the agricultural world descend on Llanelwedd to celebrate the pinnacle of British agriculture, doesn’t time fly? As usual we have a packed schedule of events on our stand, all focused on showcasing the unique qualities and health benefits of our PGI … Continued

With the festival season truly underway, many of us will be flocking to events up and down the country hoping for unforgettable experiences – and for the weather to be kind! In its quest for a truly unique adventure, The Good Life Experience in Hawarden, north east Wales, has set itself apart from the crowded … Continued

With the summer BBQ season on the horizon we recently teamed up with MasterChef star Imran Nathoo, who visited HILLS burger restaurant in Brecon to get the low down on how to make a quality PGI Welsh Beef burger that would be fit to grace any restaurant – but from the comfort of your own … Continued

We know that many consumers love the taste of Welsh red meat, but are worried that it’s not ‘healthy’. Well, worry no more. We’ve put together this handy animation and infographic to explain why you can still enjoy Welsh red meat as a core part of a balanced diet, and how it can actually help … Continued

To get a sense of the love and passion that goes into producing PGI Welsh Lamb and Welsh Beef, we visited Katie Davies at her hill farm in Nantymoel to learn more about what farming means to her. Our farmers are crucial to the vibrancy and prosperity of rural communities, along with playing an important … Continued