Meat the Challenge returns and it’s bigger and meatier than ever!

Jul 7, 2021

That’s right – the greatest, tastiest steak sandwich competition is back, and with it returns our judge and BBQ king Chris ‘Flamebaster’ Roberts.

Do you think you have the ultimate steak sandwich recipe? Could your entry grab the attention and respect of the meat maestro’s taste buds?

More categories, more prizes!

Following the success of last year’s competition, we’ve stirred things up a bit, so this year we’re introducing more categories along with the grand prize of the ‘Flamebaster’ himself cooking up a Welsh Beef feast for you and the family. Take a look at what you could WIN!

  • Overall winner: ‘Flamebaster’ to cook a feast at your home + BBQ / Fire Pit
  • Children’s entry (up to 16 years old and under supervision): £150 cookery equipment
  • BBQ entry: £150 hamper Butchers’ Club voucher
  • Quirky entry: £150 hamper Butchers’ Club voucher
  • Best use of Welsh produce: £150 Welsh food and drink hamper
  • Best video entry: £150 hamper Butchers’ Club voucher

So, if that’s whetted your appetite, and you’ve read the Terms & Conditions, here’s how to enter in four easy steps:

  1. Select your steak. Visit your local butcher or supermarket, either in store or online, and purchase your PGI Welsh Beef steak(s).
  2. Get cooking and get creative. Cook your steak to your liking and serve in your unique sandwich – use your imagination – it doesn’t even have to be made with bread!
  3. Share your creation with the world! Plate up your sandwich and post an image or video of it, along with the all-important recipe on your social media channels using #MeatTheChallenge as well as tagging us in your post: Facebook: @PGIWelshBeef | Instagram: @pgiwelshbeef | Twitter: @PGIWelshBeef
  4. And…relax. You’ve done your bit, now it’s over to Chris. Once the entries are in, Chris will choose the best entries and an overall winner.

Need some inspo? Take a look at how Chris does it or visit our competition page

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