What is PGI?

Protected Geographical Indication – or PGI – is a way of recognising a specific geographical area that produces high-quality food and drink. This means that PGI Welsh Lamb and Welsh Beef is different and has special characteristics that are unique to Wales and cannot be replicated anywhere else.
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The story behind the food

To get a sense of the love and passion that goes into producing PGI Welsh Lamb and Welsh Beef, we visited Katie Davies at her hill farm in Nantymoel to learn more about what farming means to her. We hope you like the video as much as we enjoyed telling Katie’s story.

Farming practices

You may know how delicious your Welsh Lamb and Welsh Beef tastes, but do you know about the work that goes into producing this quality? Here’s how it works.


When it comes to producing quality meat, Wales has the perfect environment. Our clean air, rich grass and clean mountain streams produce excellence, naturally.


Thanks to the PGI guidelines, you can trace your meat all the way back to the field, giving you the reassurance that you’re only buying the very best from trusted farmers with high welfare standards.


Welsh Lamb

Welsh Lamb is the product of traditional husbandry handed down through generations, and arguably the world’s finest lamb rearing conditions – clean air, rich grass and clean mountain streams.

Welsh Beef

Packed with great flavour and essential vitamins and minerals, Welsh Beef is the ideal food for those wanting to live out their own passions through a healthy and active lifestyle.
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