by Rhys Flowers | Feb 14, 2020 | News
Despite media coverage to the contrary, the fact remains that Wales is one of the world’s most sustainable places to produce ethically reared and premium quality red meat. As part of our campaign highlighting the vital role our farmers play in maintaining the delicate...
by innivo | Jan 15, 2020 | News
We’ve teamed up with Welsh rugby union outfit Scarlets as part of our #FuelYourPassion campaign to champion the benefits of Welsh Beef as part of an active lifestyle. The partnership will see players ditching their scrum caps and donning their aprons to create...
by innivo | Dec 4, 2019 | News
As this year’s Winter Fair was the landmark 30th year, we decided to pull out all the stops with our activities and there was a packed schedule of our ever-popular cooking demos, butchery masterclasses and competitive cook-offs. Despite the hive of activity, there’s...
by innivo | Nov 12, 2019 | News
As you all know by now, we are pretty biased in thinking that our Welsh Lamb is the very best in the world! So, in the interest of fairness we decided to visit five of Britain’s top chefs to dig a little deeper to find out what makes Welsh Lamb so unique and why they...
by innivo | Nov 6, 2019 | News
This summer we visited many events, festivals and supermarkets, showcasing the best of Welsh Lamb and most importantly of all, meeting many of you along the way. An undoubted highlight of the schedule was a visit to The Good Life Experience festival in Hawarden,...
by innivo | Oct 14, 2019 | News
With the Rugby World Cup currently underway, we’re running a special competition giving our fans the chance to win one of two mini rugby balls signed by Welsh rugby legend Shane Williams. To be in with a chance of winning one of these great prizes all you need to do...
by Rhys Flowers | Sep 4, 2019 | News
In preparation for Lamb Day 2019 we invited the great and the good of the foodie blogger world to the Gower peninsula to experience an action packed day which showcased the provenance and heritage of Welsh Lamb. The visit started with a trip to Hugh Phillips Gower...
by Rhys Flowers | Aug 30, 2019 | News
After recently wowing the crowds during BBC Countryfile Live, our charismatic Lambassador Chris Roberts was once more in his element at a rather more intimate setting, where he cooked up a lavish BBQ of Welsh Lamb and Welsh Beef on his Patagonian-inspired asado...
by Rhys Flowers | Aug 1, 2019 | News
As many of our fans should know by now 1 August is Lamb Day, which officially marks the start of the season for the best of PGI Welsh Lamb. Seasonal eating is something many of us are guilty of forgetting, but Welsh Lamb is at its most plentiful this time of year so...
