When buying meat, you want to know where it came from, how it was reared and in what country it was produced.
We’re proud to say that the love, care and attention our farmers lavish upon Welsh Lamb and Welsh Beef has been recognised by the European Commission in the form of Protected Geographical Indication status. You can find more about this prestigious award here. But one particularly important benefit of PGI status is that it tells you exactly where your meat has come from.
Red meat authority Hybu Cig Cymru – Meat Promotion Wales (HCC) acts as guardian of the PGI Welsh Lamb and PGI Welsh Beef designations. We make sure our supply chain is living up to very high standards.
This means that every animal must be fully traceable from field to butcher’s shop or supermarket.
Every abattoir and cutting plant using the Welsh Lamb and Welsh Beef designations must be approved by HCC. Our inspections are carried out annually.
Our red meat must comply with all government regulatory requirements and best practice guidelines.
And if any retailer labels its lamb or beef as having PGI status when it doesn’t, this is an offence and could lead to prosecution by Trading Standards officers.
So now you know you can trust our meat, you can start cooking! Take a look at our wonderful selection of tasty Welsh Lamb and Welsh Beef recipes for some inspiration.