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Environmental

When buying meat, you want to know where it came from, how it was reared and in what country it was produced.


Welsh livestock farmers know that if you look after the environment, the environment will look after you. For centuries, they have played a pivotal role in creating and maintaining the spectacularly beautiful rural landscapes that we know and love, and their sustainable management has helped create a diverse rural environment that is rich in wildlife and visitor-friendly, thanks to a network of footpaths maintained by farmers.


While the impact of agriculture on climate change is currently a very hot topic, it’s important to remember that there are huge variations in the environmental impact of different farming systems across the world, with Wales being especially suited for rearing cattle and sheep.



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The Welsh way of farming has a very different story to tell compared with some of the intensive and industrial systems found in other parts of the world. With high standards of animal husbandry and pasture land management, our family-run farms have helped preserve our unique landscape for generations, and will continue to do so for generations to come.



© Hybu Cig Cymru - Meat Promotion Wales 2025