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Learning from the past, preparing for the future

Learning from the past, preparing for the future

In the uplands of mid Wales, Emily Jones and her parents are using expertise gained by generations of farming heritage to produce delicious Welsh Lamb and Welsh Beef. “I think what makes Welsh Lamb so special up here is it’s not pushed, it’s very natural. It lives on...
Sustainable farming on ancient land with urban views

Sustainable farming on ancient land with urban views

On the outskirts of Wales’s capital city Cardiff there is a large hill. However, this is not your average hill. This is one of the most historical and famous hills in south Wales. Garth Hill (Y Garth), comprising of four Bronze Age burial mounds, has far reaching...
Love Lamb? You will… Love Lamb Week

Love Lamb? You will… Love Lamb Week

With the holiday vibe dwindling, and as barbecues become fewer and far between, the first week of September strides in and packs a flavour punch with Love Lamb Week! To celebrate this week-long (1-7 September) showcase of delicious lamb, why not try our stunning Welsh...
Making the most of a challenging environment

Making the most of a challenging environment

Under the brooding, rain laden skies lies an expanse of land with rolling hills, dotted with trees, and stretches of woodland as far as the eye can see. At one thousand feet above sea level, you could be forgiven to think that you were on top of the world, well...
Uniquely Welsh. Experts in their field.

Uniquely Welsh. Experts in their field.

Uniquely Welsh. Experts in their field. With the launch of our new TV advert, filmed in the breathtaking Snowdonia landscape, we thought it would be a good opportunity to learn a little more about the farm featured in the advert. Last year we took leading chef,...
Campaign has farmers as star of the show

Campaign has farmers as star of the show

Michelin star chef Nathan Davies of the award-winning SY23 Restaurant in Aberystwyth has launched the new PGI Welsh Lamb campaign with a cooking masterclass at the Royal Welsh Show. The campaign, which will feature a mix of high profile TV, out of home and digital...
Great British Beef Week 2023

Great British Beef Week 2023

Great British Beef Week will celebrate its 13th year this week (23-30 April), highlighting the world-leading farming credentials of British farmers. Hybu Cig Cymru – Meat Promotion Wales (HCC) pays tribute to local Welsh farmers for their dedication and passion in...
Woo your loved one with Welsh Lamb and Welsh Beef

Woo your loved one with Welsh Lamb and Welsh Beef

It is that time of year when people cosy up to their loved ones and shower them with affection and gifts (not necessarily in that order). Yes, it is Dydd Santes Dwynwen on the 25 January and Valentine’s Day on the 14 February (just a gentle reminder). While a three...