Author: Amelia

*List of Butchers’ Club members who provide a home delivery service* With bare shelves a common sight in supermarkets and the government’s strict measures to urge people to stay at home, some Welsh butchers have taken on the responsibility of carrying out home deliveries and meeting the needs of many of our communities. While major … Continued

With the kids now off school in these extraordinary times, keeping them entertained and continuing their learning will be of upmost importance. Whatever their age, cooking can offer so much to all children from skills in mathematics and reading as well as teaching valuable life skills. We have a wide range of recipe ideas to … Continued

For centuries, Welsh livestock farmers have played a pivotal role in creating and maintaining the spectacularly beautiful rural landscapes that we know and love. Their sustainable management has helped create a diverse rural environment that is rich in wildlife and visitor-friendly. It also sustains a network of protected areas carefully managed by responsible grazing. While … Continued

Despite media coverage to the contrary, the fact remains that Wales is one of the world’s most sustainable places to produce ethically reared and premium quality red meat. As part of our campaign highlighting the vital role our farmers play in maintaining the delicate environment and beautiful landscapes that have evolved over centuries, we visited … Continued

We’ve teamed up with Welsh rugby union outfit Scarlets as part of our #FuelYourPassion campaign to champion the benefits of Welsh Beef as part of an active lifestyle. The partnership will see players ditching their scrum caps and donning their aprons to create nutritional and tasty Welsh Beef dishes worthy of a professional athlete’s diet, … Continued

As this year’s Winter Fair was the landmark 30th year, we decided to pull out all the stops with our activities and there was a packed schedule of our ever-popular cooking demos, butchery masterclasses and competitive cook-offs. Despite the hive of activity, there’s no doubting the star of the show as we were joined by a … Continued

As you all know by now, we are pretty biased in thinking that our Welsh Lamb is the very best in the world! So, in the interest of fairness we decided to visit five of Britain’s top chefs to dig a little deeper to find out what makes Welsh Lamb so unique and why they … Continued

This summer we visited many events, festivals and supermarkets, showcasing the best of Welsh Lamb and most importantly of all, meeting many of you along the way. An undoubted highlight of the schedule was a visit to The Good Life Experience festival in Hawarden, Flintshire. In glorious sunshine we caught up with the festival organiser … Continued

With the Rugby World Cup currently underway, we’re running a special competition giving our fans the chance to win one of two mini rugby balls signed by Welsh rugby legend Shane Williams. To be in with a chance of winning one of these great prizes all you need to do is sign up to our free, monthly … Continued

In preparation for Lamb Day 2019 we invited the great and the good of the foodie blogger world to the Gower peninsula to experience an action packed day which showcased the provenance and heritage of Welsh Lamb. The visit started with a trip to Hugh Phillips Gower Butchers, who gave a masterclass in all things … Continued

After recently wowing the crowds during BBC Countryfile Live, our charismatic Lambassador Chris Roberts was once more in his element at a rather more intimate setting, where he cooked up a lavish BBQ of Welsh Lamb and Welsh Beef on his Patagonian-inspired asado cooking pit for competition winners, David and Macinnie, at their home in … Continued

As many of our fans should know by now 1 August is Lamb Day, which officially marks the start of the season for the best of PGI Welsh Lamb. Seasonal eating is something many of us are guilty of forgetting, but Welsh Lamb is at its most plentiful this time of year so now really … Continued

https://youtu.be/Ae36PQEFi9M It’s that time of year again when the great and the good of the agricultural world descend on Llanelwedd to celebrate the pinnacle of British agriculture, doesn’t time fly? As usual we have a packed schedule of events on our stand, all focused on showcasing the unique qualities and health benefits of our PGI … Continued

With the festival season truly underway, many of us will be flocking to events up and down the country hoping for unforgettable experiences – and for the weather to be kind! In its quest for a truly unique adventure, The Good Life Experience in Hawarden, north east Wales, has set itself apart from the crowded … Continued

With the summer BBQ season on the horizon we recently teamed up with MasterChef star Imran Nathoo, who visited HILLS burger restaurant in Brecon to get the low down on how to make a quality PGI Welsh Beef burger that would be fit to grace any restaurant – but from the comfort of your own … Continued

We know that many consumers love the taste of Welsh red meat, but are worried that it’s not ‘healthy’. Well, worry no more. We’ve put together this handy animation and infographic to explain why you can still enjoy Welsh red meat as a core part of a balanced diet, and how it can actually help … Continued

To get a sense of the love and passion that goes into producing PGI Welsh Lamb and Welsh Beef, we visited Katie Davies at her hill farm in Nantymoel to learn more about what farming means to her. Our farmers are crucial to the vibrancy and prosperity of rural communities, along with playing an important … Continued