Lamb Day – 1st August

Playing on the name of the ancient Lammas Day — the first harvest festival of the year — Lamb Day takes place on the 1st of August every year. It is a stake in the ground to kick start the Welsh Lamb season by feasting on the finest, freshest lamb that’s been reared on the lush, Welsh grasslands using farming methods that date back centuries.

To mark this year’s Lamb Day we've launched a series of new video recipes and our ‘Lambassador’ Chris Roberts will also be cooking up a Welsh Lamb storm using his traditional Patagonian-style asado BBQ at various locations across the UK, including BBC Countryfile Live at Blenheim Palace (1 – 4 August) and The Good Life Festival at Hawarden (13 – 15 September).

Follow our social media channels on Facebook, Twitter and Instagram for regular updates on 2019's Lamb Day celebrations and our ongoing campaign. And remember: Lamb. It’s got to be Welsh.